Adobe’s AI juggernaut adds new capabilities to Firefly and Creative Cloud apps

Adobe’s artificial intelligence (AI) initiative has taken a significant step forward. For consumers and creators, growing parity with the new capabilities underlined the giant’s broader vision at the company’s annual Adobe MAX conference. Three new Firefly generative AI models with specific security measures, more AI functionality for Adobe Express, and more than 100 new tools in Creative Cloud apps, including Photoshop and Lightroom. For creators and specific workflows, Adobe is releasing a GenStudio solution.

Adobe’s demo attempts to highlight the improvements between the first-generation Firefly (at left) and the updated AI Image Generator (Adobe press image).

In an important step toward solving an already uphill battle against increasingly realistic-looking AI images on the web, which often portray a different realm of reality, or the ability to trace ownership of an AI generated image. Also adding to the challenges, Adobe is embedding something they refer to as a “nutrition label” with each AI generated image.

Content credentials, as they are formally called, will be automatically attached to all generations done using the Firefly tool. Details will include the creator’s name, date, and edits made.

Also read: Canva CEO Melanie Perkins says AI is boosting people’s productivity

Adobe said they were surprised by the interest generated by Firefly’s generative AI text-to-image tool. “Since the release of our first Firefly image models in March, we have been amazed by the amazing response from the community, which has demonstrated how to enhance experimentation and design, and speed up workflows, without compromising creative control. “How useful is the firefly.” said David Wadhwani, president of digital media business at Adobe.

The company also shared some figures. Users have created more than 3 billion image generations since its release in March, one billion in just the last month. “The early adoption of Firefly demonstrates the unique power of bringing the Foundation model to the workflows that customers know and love,” Wadhwani said.

It’s no surprise that Adobe is focused on developing Firefly. Adobe’s Firefly Image 2 models, Adobe Firefly vector models, and Adobe Firefly Design models are upcoming. Firefly’s AI Art Generation competition includes the newly updated Canva suite with Magic Studio, Stability AI’s Stable Diffusion, OpenAI’s Dell-E3, which Microsoft has as the foundation for Bing’s Image Creator, and Google’s Imagen Which is available to paying customers of cloud computing business.

Also read: Google’s Prabhakar Raghavan says AI has put us at another critical moment

Here’s a brief look at how the new Firefly tools are structured. Firefly Image 2 is a next generation imaging model that can produce comparatively high quality imagery. This is expected to more accurately represent human features and enhance text alignment in images that require it.

Firefly Vector Models is the world’s first generative AI model focused on creating vector graphics useful for creating logos, icons, and website graphics, integrating generative AI into Adobe Illustrator. The Firefly design model is tailored for creating template designs like flyers, posters, invitations, and more right within the Express app, with new text to template capability.

What’s likely to get a significant boost to Google’s productivity pitch for Chromebook Plus computing devices will be the general availability of Photoshop with Firefly-powered Generative Fill and Generative Expand features on the web. Earlier this month, Google announced Chromebook Plus branding, which is essentially a certification for premium Chromebook computers that meet baseline specs criteria, with performance being a key aspect.

Also read: Supercharging generative AI goes from just text to images

For Adobe Express users, an AI co-pilot, called Generative Fill, can help insert, delete, or replace objects. Adobe said the text-to-template generator AI capabilities, using the new Firefly design model, give users the ability to generate editable templates using text descriptions. There are also new drawing and painting tools. Adobe is also releasing new AI-powered text-based editing and speed improvements in Premiere Pro and After Effects apps, along with seamless publishing of video content from Express and Premiere Pro apps to platforms including Facebook and YouTube.

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