AI is trending, but the gaming industry isn’t ready to embrace it yet


  • Game developers like Japan’s Koei Tecmo “have been using traditional algorithmic AI for a long time,” Hisashi Koinuma, president and chief operating officer of Koei Tecmo Games, told CNBC at the Tokyo Game Show.
  • But challenges still remain when using the latest iteration in game development – ​​generative AI.
  • “We are not yet at the stage of integrating generative AI into our products, but are in the process of testing different ways to integrate it in the future,” Koinuma said.

Visitors play the Warriors All-Stars video game at the Koei Tecmo Holdings booth during the Tokyo Game Show 2017 at the Makuhari Messe in Chiba, Japan on September 21, 2017.

Tomohiro Ohsumi | Getty Images News | getty images

TOKYO – Video games are in focus in the run-up to Tokyo Game Show 2023 – but some of Japan’s biggest game developers say hot trends like generic AI and virtual reality/augmented reality headsets for game development may not be ready yet.

Game developers like Japan’s Koei Tecmo have been using traditional algorithmic AI “for a long time,” Hisashi Koinuma, president and chief operating officer of Koei Tecmo Games, told CNBC, but the latest iteration in game development — generative AI — is being used. While doing so, challenges still remain. ,

“We are not yet at the stage of integrating generative AI into our products, but are in the process of testing different ways to integrate it in the future,” Koinuma said on Wednesday.

“We are still in the process of researching and studying how and to what extent generative AI will benefit game production, including rights-related issues, and how much it will contribute to making better games.”

The issue of copyright concerns is not shared by Koei Tecmo alone.

Earlier in September, Microsoft had told users of its generative AI service Copilot that the company would take legal responsibility if any copyright violation occurs.

The potential in the gaming sector is huge.

Nvidia demonstrated the ability for gamers to interact in new ways with non-player characters in August with the Nvidia Ace and Nemo SteerLM, described as “Non-Playable Characters (NPCs) through AI-powered natural language interactions.” ) was presented as “bringing intelligence to. – a move that has the potential to revolutionize the industry.

While Generative AI may be a new frontier, the rise in development of VR and AR headsets is another uptick, especially following Apple’s Vision Pro announcement last quarter, Meta’s continued development of its Quest line of products, and Sony’s Recent VR2 release.

But for many, the games available so far have not lived up to expectations for the devices.

It’s a sentiment shared by veteran developer Koinuma who is excited about the possibilities, but cautious on execution after an initial foray into the space.

“We were one of the first companies that tried to develop VR games,” he said. “However, it was still very early: there were many obstacles, such as the gadgets themselves not being suitable for playing games for long periods of time.”

Koinuma said, “We realized that these products are not yet at the level of being devices that can provide you with the pure joy that you get from playing games.”

“So, VR, meta, or whatever, I realized after my first entry that unless the ‘soil’ is well cultivated for users to be able to play the game with new devices, then It will be difficult for us to succeed in the market for a long time. So when the time comes, we would like to try again.”

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