Amazon catches up with Alexa generative AI, shows off refreshed hardware, ET Telecom



FILE – Amazon Echo and Echo Plus devices, back, with the illuminated Echo button sitting near the device during the company’s announcement of several new Amazon products in Seattle on September 27, 2017. On Wednesday, September 20, 2023, Amazon unveiled a number of gadgets and an update to its popular voice assistant Alexa, infusing it with more generative AI features to better compete with other tech companies that have launched attractive Chatbot has been launched. (AP Photo/Ellen Thompson, File)

By Greg BensingerAmazon.com Inc on Wednesday unveiled a slate of new and refreshed devices and updated its Alexa voice assistant with generative artificial intelligence to attract users to the unprofitable product as competition from chatbots like Google’s Bard increases. Has been.

Alexa will converse more naturally next year, losing its robotic tone of nearly a decade, and answering questions like start times of football games and recipe ideas. It will also be able to write and recite poems, as Amazon showed at the company’s annual product launch in Arlington, Virginia.

Amazon introduced Alexa in 2014, but found no consistent means to make it profitable, with shoppers instead drawn to the company’s website for more purchases.

The Seattle-based company has worked to promote Alexa, especially after OpenAI came up with lengthy answers to complex ChatGPAT questions in November. Similar chatbots fueled investor frenzy in generic AI startups.

On Tuesday, Reuters reported that worker morale at Amazon’s Lab126 hardware unit has declined due to change strategies and concerns that the company is no longer producing popular consumer devices. People familiar with the matter told Reuters that several products under development are meant to put Alexa in more rooms in the home, such as a carbon monoxide detector with built-in service.

At the event, Amazon also introduced refreshed versions of the children’s Fire tablet, the Show (an Echo with a screen), a speaker for television, and new search capabilities on the FireTV service to find free content.

  • Published on Sep 21, 2023 at 07:33 am IST

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