It's official: Amazon's second Prime Day event of the year will take place in early October. The two-day shopping event — which Amazon is calling Prime Big Deal Days for the second year in a row — will begin on Tuesday, October 8 at 12:01AM PT / 3:01AM ET and run through Wednesday, October 9, the company announced on Tuesday.
Like last year, Amazon is running a 48-hour promo in an effort to boost the holiday shopping season, giving Amazon Prime members another chance to save on everything from home goods to everyday necessities in addition to Prime Day. Although we typically see the lowest sale prices during Black Friday and Cyber Monday, Amazon's fall sale often offers solid deals on a variety of tech, including the lowest prices ever on Amazon devices and discounts from third-party sellers.
This time around, Amazon says it will offer up to 55 percent off select Amazon devices, including security cameras like the Blink Outdoor 4, Fire TV, the Eero Mesh Wi-Fi system, and controllers for its cloud gaming service, Luna. You can also expect to see plenty of deals from independent sellers and non-Amazon brands — including Lego, Fujifilm, Samsung, Beats, and more — some of which will be available ahead of the event. Amazon will also run special promos on a variety of digital goods and services, including Grub Hub Plus and Amazon Music, the latter of which will be available for free to new customers for a limited time.
Of course, the biggest caveat with Prime Big Deal Days is that most of the deals are behind an Amazon Prime subscription, which runs $14.99 per month or $139 per year. Not all deals require a membership, however, and it's likely we'll see similar sales at Walmart, Best Buy, and other retailers looking to compete with Amazon's October Prime Day.
Like Amazon's most recent Prime Day event in July, Prime Big Deal Days will be held in the US, UK, Australia, Canada, France, Spain, Germany, Sweden, Poland, and some other regions around the world (Amazon says it will hold a separate Prime Day event in Japan later in October). As always, we'll be marking down the best deals on 4K TVs, laptops, noise-cancelling earbuds, and other tech ahead of the main event on October 8, so be sure to keep an eye on all our deals coverage for a closer look at what Amazon has in store.