Apple accepts Epic Games Store for EU after public call from the company

Apple has signed off on the Epic Games Store in the EU after the gaming company publicly complained that the tech giant had repeatedly rejected its application, which Epic Games said was a violation of EU law.

On Friday morning, the Epic Games Newsroom account posted on X accusing Apple of twice rejecting the Epic Games Store's notarization submission because it resembled Apple's own App Store. A few hours later, the account shared that the Epic Games Store submission had been accepted.

The Epic Games Store is a virtual storefront for consumers to purchase various games, including Fortnite.

The Epic Games Newsroom account originally posted, “Apple has twice rejected our Epic Games Store notarization submission, claiming that the design and position of Epic's 'Install' button is too similar to Apple's 'Get' button and that our 'In-App Purchase' label is too similar to the App Store's 'In-App Purchase' label.”

The posts instantly went viral, garnering over 811,400 views and over 5,000 likes.

In a follow-up post, the Epic Games account said that naming the buttons “Install” and “In-App Purchase” is standard practice within the industry and that Apple was behaving “arbitrarily, restrictively and infringingly” under the EU's Digital Markets Act (DMA).

“Update: Apple has informed us that our previously rejected Epic Games Store notarization submission has now been accepted,” the Epic Games newsroom posted on Friday afternoon.

Epic Games CEO Tim Sweeney also shared the news again on X, and said that “development is back on track.” He also complained about delays using Apple's TestFlight program.

It is unclear whether Apple accepted Epic Games' notarization application due to the online backlash.

Epic Games did not respond to a request for comment.

An Apple representative confirmed in a statement to NBC News that the Epic Sweden AB Marketplace app is now approved, but they have asked Epic Games to make their marketplace less similar to the Apple App Store in the future.

Epic Games has fought for years against app store companies like Apple and Google, which its CEO has said take a large cut of revenue from various applications, with very few additional options.

In June, an EU commission announced it would launch an investigation into Apple for non-compliance with the DMA over concerns about the Apple App Store. The news release claimed Apple does not allow app developers to be fully independent of the Apple App Store.

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