Apple executive may replace CEO Tim Cook: Bloomberg

Here's who could become Apple's next CEO Tim Cook
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  • Bloomberg reported that CEO Tim Cook will remain at Apple for at least three more years.
  • Cook previously said he hoped his successor would be an internal employee.
  • According to Bloomberg, executives Jeff Williams and John Ternes could be possible successors.

Tim Cook won't be steering Apple's ship forever.

Cook, who replaced Apple founder Steve Jobs, helped Apple cross the $3 trillion market cap mark – and could propel the company past $4 trillion by 2025.

However, the 63-year-old CEO is also considering who will come after him. In October, Cook told singer Dua Lipa on her podcast “At Your Service” that he hoped his successor would “come from within Apple.”

And according to “multiple people familiar with the inner workings of Apple” who spoke to Bloomberg, that's a very likely scenario.

According to Bloomberg's report, Cook will not leave the company for at least three years, but company insiders are considering several potential CEOs.

Apple did not immediately respond to Business Insider's request for comment.

Jeff Williams, Chief Operating Officer

Jeff Williams' leadership style is similar to that of Tim Cook.
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According to Bloomberg, Williams has been widely seen as the logical successor to Cook since 2019, when he took over Apple's design studio following the departure of Chief Design Officer Jony Ive in 2019.

Williams was once called “Tim Cook's Tim Cook”. Both men have been described as having similar leadership styles.

Williams oversaw the development of the Apple Watch and now manages Apple's worldwide operations. The executive recently announced that the company is abandoning a decade-old effort to build an Apple electric car.

However, company insiders told Bloomberg that since Williams is 61, he may not be a long-term leader.

John Ternes, Senior Vice President of Hardware Engineering

John Ternes is a younger, more likely candidate.
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Company insiders told Bloomberg that due to Williams' age, John Ternes will likely replace Cook after he leaves the company.

At Apple, Turnus leads the hardware engineering of iPhones, iPads, Macs, and AirPods and has been with the company for more than two decades.

A person close to Apple's executive team told Bloomberg, “Tim likes him a lot because he can give good presentations, he's very gentle, never puts anything controversial in emails and He is a very reserved decision maker.” “He has many of the same managerial characteristics as Tim.”

However, a person who spoke to Bloomberg described the 49-year-old executive as “very junior.”

Others told Bloomberg that he was not an “innovator” and pointed out that Turnus was behind the controversial introduction of the Touch Bar for MacBook keyboards, which was removed last year.

less likely candidates

Craig Federighi and Deirdre O'Brien likely won't be Cook's successors.
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According to a company insider who spoke to the publication, Bloomberg cited two other executives who could replace Cook but are less likely to do so.

Craig Federighi, Apple's senior vice president of software engineering, is responsible for the development of iOS and macOS.

Federighi is more publicly known than some of his other colleagues: The executive posed in a leather jacket, strumming a triple-necked guitar in a clip shown at Apple's Worldwide Developers Conference in June 2023.

Senior vice president of retail Deirdre O'Brien — whom Bloomberg described as a Cook confidant — is also in the running. The executive, who helped launch Apple's first retail store in 2001, took up his current position in 2019.

If O'Brien were to take over as leader, she would be the first female CEO of Apple, which was founded in 1976.

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