Apple Intelligence may get support from Google Gemini in the next few months

key takeaways

  • Apple has partnered with OpenAI to integrate ChatGPT into Apple Intelligence.
  • Apple may announce Google Gemini as a third-party AI alternative.
  • Apple's strategy may be to integrate AI models, allowing users to choose their preferred model.

During the Apple WWDC 2024 keynote, the company showed off several products and services to the world. The main highlight was Apple Intelligence, which is the tech giant's answer to the growing AI assistant market. However, the company then took a surprising turn when it announced that it has partnered with OpenAI to bring ChatGPT to the service. Now, rumor has it that the tech giant is planning to bring Google Gemini as another third-party service that users can opt for.



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Apple may announce a partnership with Google Gemini in the future

Google Gemini AI logo on colorful curved background

As seen NeowinThere is a possibility that Apple will announce another partner for its Apple Intelligence program during the autumn of 2024. And, if the rumors turn out to be true, everything points to Google Gemini as Apple's new partner. This would mean that iOS and macOS users would have a choice of three AI models, including Siri and ChatGPT.

It seems that Apple's strategy in the great AI wars is to ally rather than compete. The tech giant was initially a bit late when it came to announcing its AI tools, so it makes sense that Apple would take the unique stance of adding rival models to its app. This would allow people to choose which model they want to use, rather than being forced to use the one Apple uses, which could encourage people to use Apple intelligence regardless of which model they like best.

There are also talks of Apple introducing a new paid plan to unlock new features for Artificial Intelligence, but that seems to be a long way off. Until then, it will be interesting to see if Apple's strategy of unifying AI models under its own service will be able to make it the preferred operating system for those who want powerful artificial intelligence tools at their fingertips.

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