Apple said on Monday it will hold its fall event in Cupertino, California, on September 9, during which it is expected to launch a new iPhone range.
Analysts believe there will be a strong upgrade cycle for the new iPhone series, with AI features being key selling points for the new devices.
During its annual developer conference in June, Apple unveiled a long-awaited AI strategy, integrating its new “Apple Intelligence” technology into its suite of apps, including Siri, and bringing OpenAI's chatbot ChatGPT to its devices.
The upcoming launches will be crucial for Apple as it seeks to overcome a slowdown in sales globally, particularly in China.
This will also give a clear idea of how Apple is integrating AI into its next generation devices.