As M4 iPad Pro arrives, Joe sets the record straight: 'Tablets suck, and iPads don't'

Happy M4 iPad Pro Launch Day! Whether you're buying one for yourself or dreaming about which configuration you'll order, there's plenty of M4 iPad Pro content available this week.

The latest information on Apple's vision for the iPad comes from an Apple executive interview by Harry McCracken fast company, John Ternes and Greg Joswiak, or “Joz”, talk about the M4, AI, OLED, and what makes the iPad a “pro” machine.

real talk

Perhaps the best and clearest line in this excerpt comes in Joze's original comment:

(“I hesitate to call it a tablet, because tablets suck, and iPads don't,” Joswiak clarifies.)

10/10, no notes.

m4 power

Apple's M4 chip is interesting for two reasons. For starters, it's the first M-series chip to come to an iPad instead of a Mac. Apple has previously put M1 and M2 chips inside iPads, but only after they premiered inside Macs.

Apple also states that the M4 is the building block required to drive the new iPad Pro's tandem OLED display, a first for any Apple product. Joe describes the process of incorporating the new display controller into Apple silicon:

“Our chip team was able to build that controller into the roadmap,” explains Joswiak. “And the only place they could put it was the M4.”

In the meantime, Ternus provides the general pitch on what the M4 does for the iPad Pro line:

“We've always had this dream that the iPad is a magical sheet of glass that allows you to interact directly with your content,” Ternes told me. “And so, what we were excited to do with this new iPad Pro is to push the boundaries of how thin and light we can go without any compromises. The iPad has the best display we've ever seen. The best performance we've ever seen in an iPad. We haven't given up on battery life or durability, and we believe that's what makes the iPad experience great.”

apple pencil pro

The M4 iPad Pro also launches with a new suite of accessories to take it even further. A new aluminum Magic Keyboard with function keys and a larger trackpad is now available, and the more advanced Apple Pencil Pro is also along for the ride.

Apple moved the front-facing camera of the M4 iPad Pro from the top portrait side to the top landscape side. When Apple first made this change with the iPad 10 in 2022, everyone was curious how Apple could do the same for the iPad Pro since the Apple Pencil charges in that location. Instead of moving charging to the other side, Apple redesigned the way the Apple Pencil Pro charges.

“We had to come up with a completely new architecture,” says Ternes. “We've actually reduced the size of the inductive charging solution – it's less than half the size of the previous version, so that we can integrate all those components.” “To put it together and make it work.”

Joz also says in the article that Apple has “simplified the Pencil story”, though I would argue that making it completely accurate would require phasing out the original Apple Pencil and Apple Pencil 2.

AI and Mac

Finally, this piece includes some insight into AI, the Mac, and what Apple thinks the M4 iPad Pro is worthy of. From Joz:

“The fact is that most Mac customers have an iPad, and they use them both,” he says. “And a large portion of iPad customers own a Mac, or some of them also [Windows] PC. You use the tool that is most useful to you at that time. They're two different devices.”

The argument for using both a Mac and an iPad for different tasks isn't new, but I'm surprised by the announcement that most Mac buyers also own an iPad.

This is a good data point against the either/or argument. However, it would be interesting to know the data behind the models' failure. For example, do customers with older Macs have more high-end iPads? Do desktop Mac customers use the mid-tier iPad for mobile use? This will be fun to watch.

On the subject of pro-ness, Turnus has this to say:

But Turnus also chastises the notion that the iPad Pro is less than a “pro” — a term, he says, that's not defined by the Mac.

“There's a weird perception thing,” he says. “Maybe it's the Mac people who have this idea of ​​what professional is. You saw what the Procreate team did with the Apple Pencil Pro. There is no more professional drawing application in the world than Procreate – I mean, they are the lifeblood of artists.

Indeed, features like touch input, Apple Pencil input, and built-in 5G are what make the iPad different from the Mac to date — even though there's a huge crossover of tasks that can be accomplished on either platform.

And on AI, well, we know the software story will come to WWDC in a few weeks. Meanwhile, Apple is relying on its long history of including the Neural Engine as part of both Apple Silicon products and even Intel Macs over the years:

I think we've been a leader in this area for quite some time,” Jozwiak says, adding that AI was at the heart of “proactive” Siri features that debuted in 2015. “I think ‘credit’ is probably the wrong word. But [we’re] Just maybe give customers that comfort that 'Don't worry, we know what we're doing here.'

“We've been building neural engines since before the PC industry started saying 'neural',” says Joswiak. “And now, they are building neural processing units, expecting that 60% of the PCs they sell in the next few years will be AI PCs. , , All of these iPads that we're introducing with this advanced Apple silicon are quite capable AI PCs.

You can read the full excerpt here fast company, For more on the new M4 iPad Pro, check out our early review roundup, John Gruber's review in a day or so after the embargo lifts, and stay tuned for more M4 iPad Pro coverage. 9to5Mac As soon as we start getting our hands on the new hardware!

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