Apple has announced the new iPhone 16 and iPhone 16 Pro, created for Apple Intelligence, with a new campaign featuring 'Game of Thrones' and 'The Last of Us' star Bella Ramsay.
Directed by Emmy winner David Shen and Oscar-winning cinematographer Erik Messerschmidt, the films focus on Apple Intelligence, an easy-to-use intelligence system that understands personal context and can help in the difficult, everyday human moments we all find ourselves in.
These ads showcase how Apple Intelligence tools can help you with everyday human experiences, like forgetting someone's name, not being able to read an important email, or even finding a specific photo or video when you need them most. These include Apple Intelligence updates such as an even more capable Siri, email summaries, and custom memory movies.
The campaign will appear across broadcast, YouTube, online video, cinemas in select markets and social media.
Credit
Agency: TBWA\Media Arts Lab, Los Angeles and Sydney
Director: David Shane
Production Company: O Positive Films
Post-production company: Traffic
Editing: Cut and Run
Director of Photography: Erik Messerschmidt