EA is apparently exploring the idea of ​​in-game ads in traditional AAA titles


electronic Arts
Image: Electronic Arts

Third-party video game giant Electronic Arts had its earnings call this week and CEO Andrew Wilson was asked about the possibility of “dynamic ad insertion into more traditional AAA games.”

The idea is supposedly already being considered, but it's “still early on that front” and the company will be “very thoughtful” about implementation, assuming it moves forward with something like this. : :

“Right now we have teams internally at the company that are looking at how we make very thoughtful implementations inside our game experiences.”

While EA technically already has ads in select titles and live service games (like EA Sports FC 24), these latest comments from the company's CEO once again align the idea of ​​personalized “dynamic ad insertion” with more “traditional” game experiences. ” are focused on.

In the same response, Wilson expressed his thoughts about advertising IP “beyond games” – referencing the game industry's recent success on the film and television front.



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