First look at Hisense's 2024 TV lineup already impresses


Just when we thought we knew what the Hisense 2024 TV lineup looked like… surprise, there's a new model! Say hello to the new Hisense U9. Oh, and since we're here, we might as well take a closer look at the UX series.

We're going to be giving a full breakdown of the U9 in terms of key specifications, pricing and when we expect actual availability, along with some new information on the UX series. And then we'll look at the U9's performance, because it took me some time to measure it – and it took some time to look at it, too.

Hisense U9N first impressions and measurements | 5K-nit surprise TV

Let's start with how the U9 fits into the Hisense lineup. In 2023, the U8K grows as large as 85 inches. and ux series Started At 85 inches and went up from there. The price and performance difference between the U8 and UX series was considerable.

This year, the U9 has come to bridge the gap in terms of price as well as performance. But overall, we can see that Hisense has let its technology fall short. You'll see many of the same performance specs compared to the 2023 UX in our Hisense U8N review, believe it or not. And the Hisense U9 even outperforms that TV in some ways. That said, the new 2024 UX is on a whole different level.

2024 Hisense Lineup

Let's look at the 2024 lineup in the most orderly manner possible.

The Hisense ULED lineup starts at the lower end with the U6, then the U7, and then you reach the U8 series. It is quite simple.

Hisense U6
Hisense U7

The 75-inch U8N promises about 3,000 nits (although I've already measured it closer to 3,500 nits) and costs $2,000. If you want, you can buy that TV now. The 85-inch U8N also delivers around 3,500 nits of peak brightness and costs around $2,800. That TV is expected to arrive in late summer.

Then we step up to the 75-inch U9, which promises up to 4,000 nits. It'll get even shinier – more on that in a moment – and will run about $3,000. That TV is expected to arrive in mid-summer.

Hisense U9 Zeke Jones / Digital Trends

The 85-inch U9 bumps maximum brightness to 5,000 nits, is expected to cost $4,000, and is expected in late summer.

Then we get to the absolutely over-the-top UX series.

There's a 98-inch model that's promised to reach up to 5,000 nits. It's expected to cost $8,000, and is due out sometime in the summer. This is as specific as I can get right now.

But don't forget that Hisense still offers a 100-inch U8K from 2023, as well as a new U76N this year. Both have larger screens that cost significantly less than the premium 98-inch UX.

Hisense UX Zeke Jones / Digital Trends

And finally, there's the 110-inch UX. It promises to reach 10,000 nits for brief moments. We don't have a price yet, and this will likely be the last TV this fall.

So Hisense covers a lot of options with different mixes of price, performance and size.

Hisense U8N update

One small quirk about the Hisense U8N that bothered me was that if you turned the volume all the way down – not muted, just reduced – you'd get this mute icon at the top right of the screen, And you can't turn it off. It's off. I spoke to Hisense engineers about this and they are working on an update to remove it.

I also brought up the fact that the U8N I tested – like the U9N I was also testing at the time – tracked very high on the electro-optical transfer function (EOTF) curve in filmmaker mode. This means it increased the brightness of content in HDR more than expected. Hisense told me it is No How the implementation of Filmmaker Mode was supposed to work.

Hisense U8N Zeke Jones / Digital Trends

Finally, we unplugged the TV, plugged it back in, and the measurements were back to normal. (Go figure.) Hisense suspects I may have triggered an undiscovered bug because I was playing with a particular setting by turning it on and off rapidly. This is a good reminder that the TV I'm testing doesn't have the final firmware version. In fact, some small things are subject to change. But I hope the final version isn't too far off from the TV I tested, because the TV I tested was otherwise exemplary.

Everything from white balance, to grayscale, to color accuracy and color saturation – in both SDR and HDR – are measured below the limits of error visible to the human eye.

Hisense U9 impressions

Like the U8N, the Hisense U9 has a wide range of adjustments that will allow you to dial it in for viewing in a very dark room, or a very bright room (or if you like an extremely bright picture). Honestly, I've never tested a TV brighter than the one I tested here at Hisense's event. And I mean brighter by a significant margin.

The 75-inch U9 I tested has a claimed peak brightness of up to 4,000 nits. I actually got 4,500 nits, and it held that number for about 2 seconds, which is longer than it seems in the context of moving content. It then dropped down to 3,000 nits — which, as a reminder, is still brighter than most TVs.

Zeke Jones / Digital Trends

And that glow power is being handled responsibly. It bugs you out of the small highlights in HDR content, and it helps to upstage SDR content a bit by raising the average picture level so much that the image can struggle with almost any level of ambient light and still look high. Contrast is visible.

Speaking of contrast, Hisense told me approximately how many zones the U9 models use. And, frankly, it doesn't matter. There are many zones in it. Probably more area than needed to capture the nearly bloom-free and halo-free images I'm looking for. What really matters is that the backlight control system can work fast. And at least with the highest brightness and local dimming on high, I don't see any fluctuations. But take it with some skepticism as I haven't had time to put the TV through torturous testing yet.

if you to do Want lightning-fast backlight response, however, the U9 (and above) offers a feature you won't find on other Hisense TVs that sharpens the backlight at the expense of brightness. I'm told it's like black-frame insertion. But according to our camera, this is not black frame insertion as there is no recordable flicker.

That's all the information I have about this feature – Hisense didn't have much in the way of details to share. But still it is interesting to watch.

Zeke Jones / Digital Trends

As the measurements showed, color was accurate and well saturated, with the TV doing 100% of DCI-P3 and about 77% of BT.2020. for speed? The 24 frames-per-second (fps) is just a little choppy in content, even with Hisense's Film Motion setting turned on. But there is nothing to be worried about.

I really liked the upscaling and image cleanup in the short time I spent with the TV. I watched about 40 minutes of various YouTube videos at various levels of quality and I didn't notice any serious color banding or macroblocking, nor did I notice much noise. I have to put the U9 side by side with the U8 to compare the different processors. The U9 has Hisense's best processor – just like the UX series – and all the content I saw looked great.

Hisense U9 Zeke Jones / Digital Trends

However, I think the biggest improvement in the U9 over the U8 is the use of the ADS Pro panel. Having this great picture quality available at more angles, and thus more seating positions, is very important. It's a big upgrade, and one reason I might suggest picking up the 75-inch U9 instead of the 85-inch U8 this year if picture quality outweighs size on your list of priorities.

all the right moves

I'm not shocked by what I've seen so far. Hisense has made all the right improvements to its processing, and it's on record that it wants to provide the brightest, highest-value TVs on the market. It's dialed in accuracy for Filmmaker and Theater picture modes. The interface is fast. The processing is solid, especially for the price, so you're getting clean images from cable and satellite signals, and the speed is within acceptable parameters for movies. For what you spend on these TVs, it's a lot.

Zeke Jones / Digital Trends

So that's an early look at the U9. You might notice I didn't talk about speakers, and that's because the audio tuning hasn't been done yet. (And, frankly, the room I tested the U9 in would be terrible for audio.) I won't test the audio until I get it in our studio. But as a reminder, the U8N's subwoofer is a marvel. And the U9, with its forward-firing side-mounted speakers (which, I know many of you will hate), is much better considered.

I don't have anything to compare it to the U9 yet. It is still early days. Hisense shipped me the U8N pretty quickly, but we'll have to wait a while for the U9 to hit the studio. It's okay… I think it'll be worth the wait.

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