iPhone 16 design leaks, new M4 MacBook Pro, Apple's open-source AI


Updated on June 22 with details on availability of Apple Intelligence in the EU,

A look at this week's Apple news and headlines, including the latest iPhone 16 leaks, the iPhone's AI limits, a new MacBook Pro for Christmas, Apple's open-source AI, when will Siri get Apple intelligence, the iPhone's AI supercycle, and what happened to Apple's i?

Apple Loop is here to remind you of some of the many discussions that have taken place about Apple over the last seven days. You can also read my weekly digest of Android news here on Forbes.

iPhone 16 case clues

Several cases for the iPhone 16 have been spotted at the show this week. They may not show the inside of the next-generation iPhone, but it does give us more potential insight into Apple's spatial computing plans, as well as the camera and its use:

“The photos once again point to a subtly revised design for the iPhone 16, with two vertically aligned camera lenses. One theory suggests this arrangement is to accommodate spatial video recording capabilities for Apple's Vision Pro mixed reality headset, even on the base model. For optimal spatial capture, the lenses need to be aligned horizontally, mimicking the position of human eyes.”

(TechNetBooks)

iPhone's AI limitations

Apple has confirmed that of the current iPhones, only the iPhone 15 Pro and 15 Pro Max will support Apple Intelligence AI. This is due to the mix of memory, processors and bandwidth on board, as Apple's John Giannandrea explained on a recent “Talk Show” podcast:

“So when you run these models at run time, it's called inference, and inferring large language models is incredibly computationally expensive. And so it's a combination of the bandwidth in the device, it's the size of the Apple Neural Engine, it's the ability in the device to actually do these models fast enough to make them useful. You could, in theory, run these models on a much older device, but it would be so slow that it wouldn't be useful.”

(Forbes)

M4 MacBook Pro before Christmas

Apple made the surprising move by introducing the latest M4 silicon in the iPad Pro rather than any Mac. At some point, the M4 will come to the macOS family, and likely the MacBook Pro first:

“The entry-level 14-inch MacBook Pro is expected to get the M4 chip, while the 14-inch and 16-inch MacBook Pro models will be updated with M4 Pro and M4 Max chips. The Mac mini will get M4 and M4 Pro chips. MacBook Air, Mac Studio, and Mac Pro models won't be updated with M4 chips until 2025, and it's not yet clear when the iMac might be updated with the refreshed chip technology.”

(MacRumors)

Apple's open source AI efforts

Although Apple has not yet shipped its Apple Intelligence AI software to the public, a portion of its AI effort is available. Hugging Face is an online open-source service that shares machine learning models and datasets. Apple has uploaded 20 more models to the service, joining the models uploaded earlier this year:

“Apple has made a significant stride in its efforts to empower developers with cutting-edge on-device AI capabilities. The tech giant recently released 20 new Core ML models and 4 datasets on Hugging Face, a leading community platform for sharing AI models and code.

(Venture Beat)

AI will arrive late to the iPhone party

As for the public arrival of Apple Intelligence? It's going to take longer than expected. Although iOS 18 will arrive with the iPhone 16 and 16 Pro in September, and will be released for older iPhones after that, Apple Intelligence may not arrive before early 2025:

“Siri will have some “new features” in iOS 18 in September, including a new interface that will shine a light on the edge of the screen…”[but] We'll have to wait until next year to see Apple's most important improvements to Siri. Apple's virtual assistant should receive the following improvements with the iOS 18 update in 2025:

(MacRumors)

June 22 update: Details on the availability of Apple Intelligence in the EU,

Apple Intelligence probably won't be shipped to the EU

Speaking to the Financial Times this weekend, an Apple spokesperson explained why Apple Intelligence will not be fully released in the EU. This depends on the DMA's interaction with iOS and iPadOS. There is no clear guidance on whether or not Apple Intelligence satisfies regulators or whether this will lead to further scrutiny. Importantly, this will not be determined before release. Given the risk of a significant fine, Apple has declined to take the risk at this time:

“Due to regulatory uncertainties caused by the Digital Markets Act, we do not believe we will be able to roll out three of these features — iPhone Mirroring, SharePlay screen sharing enhancements, and Apple Intelligence — to our EU users this year,” Apple said on Friday.

(financial Times).

An AI dreams of a supercycle

With the launch of AI for iPhone (regardless of when it arrives), it is expected that Apple will sell a lot of AI-enabled iPhones. With very little backward compatibility, will this start a “super-cycle” of iPhone sales? Analysts at Wedbush believe it will:

“…as Apple’s AI strategy is rolled out, it will catalyze the long-awaited supercycle in Cupertino, in which 270 million iPhone buyers out of the 1.5 billion golden installed base worldwide will not upgrade their smartphone for more than 4 years, based on our estimates:

(9to5Mac).

And finally…

There was a time when everything started with an “i.” Now, all product names start with “Apple.” Why is this happening? Naturally, there's a new discussion going on Reddit this week about Apple's branding, with several theories behind it, including this one:

“Using Apple in the name is a marketing ploy to ensure brand recognition. Acura faced this in the 90s when they started naming their cars Legend and Integra and nobody knew who made them. Renaming their cars RDX, MDX, etc. forced people to add the word “Acura” to the conversation. I imagine Apple is doing the same thing”

(Medium via Reddit)

The Apple Loop brings you seven days of highlights on Forbes every weekend. Don't forget to follow me so you don't miss any future coverage. Last week's Apple Loop can be read here, or this week's edition of the Loop's companion column, Android Circuits, is also available on Forbes.

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