Microsoft is bringing its own game store to take on Google and Apple: Learn more

Microsoft has been busy fighting with OpenAI and Google in the AI ​​field, but the company may soon be facing a new battle. Microsoft is planning to launch its own mobile game store for apps that will compete with Google's Play Store and Apple App Store.

Bloomberg report claims that Microsoft is planning to launch a web-based gaming store that will include popular titles like Call of Duty: Mobile, Candy Crush Saga, and more. The company could host its own apps in-house which could allow Microsoft to better incentivize downloads from its app stores instead of Google or Apple.

Microsoft Gaming Store: what it could look like

Details of the App Store launch were confirmed by Xbox president Sarah Bond, who talked about bringing games from Microsoft Game Studios to the upcoming platform.

The best thing about Microsoft Gaming Store is that being a web-based app store means that you can access these apps on all devices and are not limited to certain countries like regular app stores.

Another potential benefit of installing games from the Microsoft Game Store is that developers can bypass the App Store commissions that Google and Apple charge for their respective app stores. Microsoft may be hoping that the ongoing antitrust battle between its rivals and the ecosystem will work to its advantage.

Having said that, both of them have a huge lead on apps and user base thanks to their mobile platforms, so Microsoft will definitely need to offer an attractive package to developers and consumers going forward. The company may hold an event to announce this App Store where they can see the special arrangement with Xbox which may help in attracting users.

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  • S Aditya

    News18 Tech's special correspondent S.Aditya suddenly came into journalism.

    first published: May 13, 2024, 08:30 IST

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