Nothing’s Budget-Friendly Brand CMF Launches $69 Smartwatch and $49 Earbuds

CMF, the budget-friendly sub-brand of Nothing that was announced in August, has launched its first product: a smartwatch, a pair of earbuds, and a GaN charger. The $69 Watch Pro comes with a 1.96-inch AMOLED display and built-in GPS. Its battery can last up to 13 days, and it can make and receive calls as long as it’s connected to a phone via Bluetooth, but it doesn’t seem to have access to the App Store. The device is largely health-focused with various features that include real-time heart rate, blood oxygen saturation, as well as sleep and stress level monitors. It also offers hydration and activity reminders and the ability to set personal goals.

Orange earbuds with orange casing.


Meanwhile, CMF’s new earbuds are called the Buds Pro, and they cost $49. They offer up to 45 dB of active noise cancellation and a system consisting of an algorithm and optimally positioned openings at the top of each bud to reduce sound interference caused by winds. The earbuds are also capable of eliminating background noise to ensure voice clarity in phone calls with their AI noise reduction algorithm. CMF says they can last up to 11 hours on a single charge, provided ANC is off. With the power provided by its charging case, users can get up to 39 hours of charging time with these plugged in.

Finally, CMF has also launched a 65W GaN charger with two USB-C ports and one USB-A port. The company says that it has the ability to bring the battery of Nothing Phone 2 to 50 percent in just 25 minutes. Nothing will be selling these products in limited quantities in India and the UK on September 30, though it said it will soon make these devices available for sale in other markets.

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