Amazon is now eyeing India's quick commerce market. The e-commerce giant plans to enter this sector in the first quarter of 2025, which is currently dominated by companies like Blinkit and Zepto.
Economic Times Reports Nishant Sardana, category leader for Smartphones & Accessories, has been roped in to lead the Quick Commerce vertical.
The development comes shortly after Amazon's local rival, Flipkart, entered the instant commerce business with Flipkart Minutes. Meanwhile, Tata Digital-owned BigBasket has also announced the It's 100% focused on quick delivery.
Like Flipkart and BigBasket, Amazon is also offering grocery delivery through Amazon Fresh on a scheduled basis. However, its entry into quick commerce is expected to impact market leaders like Blinkit, Zepto and Swiggy Instamart.
Recently, media reports suggested that Amazon is in talks to buy Swiggy Instamart. Although there is no clarity on the deal yet, ET said that talks are ongoing between the two companies.
according to a Report According to brokerage firm UBS, Zomato-owned Blinkit is leading the instant commerce space with a 40-45% market share as of July. Instamart has a 20-25% market share, followed by Zepto and BigBasket with 15-20% and 10-15% share, respectively.
Amazon's accelerated commerce plans coincide with the exit of Amazon India country manager Manish Tiwary, who stepped down Tiwari will remain with Amazon until October, after spending eight years with the company, and will be replaced by Amit Agarwal, vice president, India and emerging markets.