PlayStation has appointed Hermen Hulst and Hideki Nishino as its new CEOs.


Herman Hulst and Hideki Nishino will jointly succeed Jim Ryan as CEO of Sony Interactive Entertainment.

Hulst is the CEO of the newly named Studios Business Group, which includes all of PlayStation's first-party teams, as well as development of PlayStation IP on other mediums such as TV and film. Hulst was already the head of PlayStation Studios. He was previously the co-founder of Horizon and Killzone developer Guerrilla Games, which was acquired by Sony in 2005.

“I'm thrilled to lead the Studios Business Group and continue our success with PlayStation 5 while preparing for the future,” Hulst said in a statement. The video game industry is one of the largest entertainment industries in the world and is built at the intersection of content and technology, and I look forward to continuing to push the boundaries of gaming and entertainment.

Hideki Nishino will lead the Platform Business Group, which includes console hardware, technology, accessories, PlayStation Network and third-party relations (covering major publishers and indie studios). He was already SVP of Platform Experience. He has been a part of the Sony business since 2006, holding various roles at Sony Network Entertainment, Sony Corporation and SIE.

“We will continue to connect players and creators through world-class products, services and technology,” Nishino said. “At Sony Interactive Entertainment we are always striving to make our community even bigger with innovation in every aspect.”

“I am honored to take on such an important role with Harman. By working closely together, we will be positioned to create incredible experiences for ever-growing audiences now and in the future.”

Both leaders will report to Sony Interactive Entertainment president Hiroki Totoki, who has been the division's acting CEO since Jim Ryan stepped down in late March. Totoki is also the Chairman, COO and CFO of Sony Group Corporation. The latest changes will come into effect from June 1.

“Sony Interactive Entertainment is a dynamic and growing business that delivers incredible entertainment experiences through the connection of content and technology,” Totoki said. “Expanding experiences for PlayStation users and new audiences.”

The fact that both new CEOs are established PlayStation veterans is in line with Sony's approach of promoting from within. However, the decision to hire two leaders is not something the business has done before and reflects the growing size and scale of the division.

PlayStation's studio business has grown rapidly over the past ten years, both in terms of the number and scale of its brands. Its recent strategy has seen it port more of its titles to PC, develop TV shows and movies based on its IP, and push into live-service game development, which includes the acquisition of Destiny developer Bungie in 2022.

However, costs have also increased significantly, recently resulting in games being cancelled, staff reductions and the closure of its London studio. The release detailing the new leadership said the structure is designed to deliver 'sustainable growth'.



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