Pop-Tarts asked Taylor Swift to reveal the recipe she used on Chiefs offensive linemen


Of the many fun and revealing interviews we conducted over the past four days at the Scouting Combine in Indianapolis, one generated far more buzz than the others.

Chiefs coach Andy Reid revealed this pft live she taylor swift Homemade Pop-Tarts Because the Chiefs offensive linemen set fire to the toaster pastry forest.

How Pop-Tarts now joins the fray. with a full page ad in kansas city star, Pop-Tarts asked Swift to share her recipe publicly. In return, the company will double its planned donation to local Feeding America partner food bank, Harvesters.

It's not really in Pop-Tarts' corporate interest for people to make their own Pop-Tarts. They want us to buy them, not bake them. Still, the simple reality is that Pop-Tarts have received a lot of free publicity this week – which will result in a lot of people buying Pop-Tarts.

Because advertising works. If you've seen the word Pop-Tarts enough, you're going to want to eat some Pop-Tarts. Hey, I'm driving home from Indianapolis right now and I'm about to ask the driver to stop at the next exit so I can get a pack of Brown Sugar Cinnamon Pop-Tarts.




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