Samsung begins promoting July 10 Unpacked event with billboards around the world

Samsung is holding its next big Unpacked unveiling event in Paris on July 10, and today the company has started ramping up its promotional campaign. Unlike some of its smaller competitors, Samsung isn't using the online medium for this – instead, it has stuck up huge billboards in several cities around the world.

You can find these in Bangkok, Brasilia, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw, “and many other places too.” The digital billboard features a 3D cube rotating on a flat surface, followed by the Eiffel Tower (because Paris, get it?) and the four stars from Galaxy AI's logo.

According to the official press release, all of this symbolizes “Samsung's journey to unlock all-new experiences for users everywhere”. Samsung further added that with this campaign, it is “ushering in a world of possibilities that will soon transform the way people maximize creativity, boost productivity, communicate without barriers, and much more”.

At the Unpacked event on July 10, Samsung will announce the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch7, Galaxy Watch Ultra, and launch the Galaxy Ring in full.


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