Snapchat recently introduced a generative artificial intelligence suite as a part of the new Lens Studio 5.0 release. The main purpose of this suite is to power AR experiences for users. The social media platform said it is previewing Snap's real-time image model that can “instantly bring your imagination to life in AR”. With the help of AI, Snapchat will let users type in an idea for a change and then generate vivid AR experiences based on the inputs in real-time.
What will we get from this update
This could be a great news for Snapchat users, especially content creators, as they will be able to change the environment in their videos. According to the company, the latest update will ensure that the changes align with the lighting and colors in the video to provide a seamless experience instead of looking like a messed up video. The new on-device AI model will use text prompts provided by the user to create custom lenses.
Also read | Nikon Z6III price announced. Know how much the world's first partially stacked CMOS camera costs
Snapchat is introducing a series of AI tools designed to improve the augmented reality (AR) experience for creators. The latest update to Snapchat's developer platform, Lens Studio, includes new features such as advanced face effects and Immersive ML. The new face effects allow creators to modify a user's face based on a written prompt or uploaded image, while Immersive ML enables real-time transformations of the user's face, body, and surroundings. Additionally, the update offers an AI assistant to assist developers in creating 3D models.
Earlier, Snapchat users were limited to basic video editing, but with this new update, special effects added to images are expected to appear more realistic.
Soon, Snapchat users will also be able to create 3D assets using text or image prompts. For example, a 3D character head can mimic a user's expressions and create face masks and textures.
For those wondering, access to this new model will be available to general users in the coming months, and for creators, access will come later this year.