As part of his mandate, Sochiers will handle overall digital responsibilities for both ASUS and ROG India Consumer PC, including overall strategy and social channels.
Sochiers has won the digital mandate from Taiwanese multinational electronics giant ASUS for its Indian business. The account was won after a multi-agency pitch involving multiple rounds of presentations and will be handled from the agency's Mumbai office.
Founded in 1989, ASUS is a Taiwanese multinational corporation focused on the production of consumer electronics that aims to simplify and enhance the lives of millions of people.
ASUS is one of the top three consumer notebook manufacturers globally. Widely known for revolutionizing the personal computer industry with its Eee PC™, ASUS entered the Indian electronics market in early 2011 as ASUS India and has since been leading the digital revolution with its rapidly evolving product portfolio including mobile, personal and gaming PCs, virtual and augmented reality products, as well as IoT devices and robotics technologies.
Under this role, Sochiers will handle the overall digital responsibilities of both ASUS and ROG India Consumer PC, including overall strategy and management for both brands across social channels. The agency will also strengthen the brands' online personality with end-to-end management of outreach and influencer marketing, pre and post content production, as well as strategizing and executing digital brand campaigns for upcoming product launches, starting with the ASUS Vivobook S 15, which will be launched in the first week of July 2024.
Speaking about their partnership with Sochiers, Paramjit Singh Mehta, Head of Marketing, ASUS India said, “We are on the verge of making some innovations and developments in our existing portfolio and believe that a lot of value can be created through our digital touchpoints. The vision we have for the brand and what Sochiers is envisioning aligns well and we are happy to partner with Sochiers and begin our digital growth journey.”
Delighted with the addition of ASUS to their client roster, Siddharth Devnani, Co-Founder and Director, SoCheers said, “As a global leader in the latest technology, ASUS is at the top of their game with their cutting-edge expertise that sets them in a class apart in the ever-evolving tech landscape. We are extremely pleased to partner with ASUS and together, we hope to create impactful campaigns that strike the right chords, grab attention and take the brand to the next level”.
Founded in 2013 by Mehul Gupta and Siddharth Devnani, Sochiers is a digital-first full-service creative agency with the sole aim to expand the reach of brands by effectively bridging the gap between technology and creativity. Driven by its people-first culture, Sochiers is a creative hub of young and dynamic 250+ talented professionals who strive to create not just marketing campaigns but experiences for their clients. These include leading brands like Amazon Prime Video, Nickelodeon, Croma, Havmor, Diageo, Asian Paints, Dream11, Godrej Interio, JioCinema, Hotstar, Sony and many more.
Apart from its innovative and impressive work, Sochiers has also been recognised at various award ceremonies in the Indian advertising industry as well as internationally. Some of the notable awards recently won by the agency include The Webby Awards 2024, The Drum Awards (Marketing APAC) 2024, Goafest AB Awards 2023, MMA Smarties 2023, and ET Shark Awards 2023.