Streaming service gets Christmas Day 2024 games

Netflix will live stream NFL games starting this season.

In a deal that is changing the sports media landscape, the streaming giant has struck a deal to stream two new Christmas Day games from the NFL, which it decided to cut from its schedule earlier this year. Netflix will stream the Games this year, giving it instant access to the biggest live sports rights in the US

And the streaming giant will also be getting games in 2025 and 2026, with “at least one game” available for each year. The NFL and Netflix say the deal will last for three years.

“Last year, we decided to make a big bet on live — tapping into the massive fans in comedy, reality TV, sports, and other areas,” Netflix chief content officer Bella Bajaria said in a statement. “There is no live annual event, sporting or otherwise, that compares to the audiences that NFL football attracts. We are very excited that the NFL's Christmas Day games will be exclusively on Netflix.

“We couldn't be more excited to become the first professional sports league to partner with Netflix to bring live games to fans around the world,” said Hans Schroeder, NFL executive vice president of media distribution. “The NFL at Christmas has become a tradition and partnering with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this program globally for NFL fans. Is.”

Netflix has been somewhat coy when it comes to games. This has long been played in the sports documentary game (including the NFL, through its series Quarterback and upcoming receiver) and it has joined single events such as its golf tournaments netflix cupand tennis exhibition netflix slamAs well as the upcoming boxing match between Jake Paul and Mike Tyson.

And of course the company signed a 10-year, $5 billion deal for WWE Raw,

To this end, officials have softened their comments on the game in recent months.

Netflix is ​​“not anti-gaming, but pro-profitable growth.” And I think that's the core of everything we do in all types of programming, including sports. So, our North Star is to grow engagement, revenue and profit,” co-CEO Ted Sarandos told analysts on the company's last earnings call on April 18. “And if we find opportunities, we can drive all three of those , We will do this amidst the growing diversity of quality entertainment.

Meanwhile, the NFL has made no secret of its desire to be as widely available as possible. That means leaning on broadcast TV, but also partnering with the biggest streaming platforms, including Amazon Prime Video – which has Thursday Night Football – and YouTube – which has Sunday Ticket.

In keeping with its historical practices, the NFL says Christmas Day games will also be available on broadcast TV and the NFL+ mobile app in local team markets.

Netflix, as the largest global subscription streaming service, would be a feather in the cap of the league, and could make the next round of rights particularly interesting.

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