Sticker Mule CEO Anthony Constantino spoke with Fox News Digital to discuss his decision to send pro-Trump emails to the company's customer list and the importance of speaking out in favor of political tolerance.
A tech CEO who went viral after sending a “Trump 2024” message to his customer database has defended his call for action on political “hate” ahead of the 2024 presidential election.
Sticker Mule CEO Anthony Constantino spoke with Fox News Digital to discuss what inspired him to take action against politically charged “haters” through the now-viral email and X-post, and how business giants can use their platforms to drive change and promote political tolerance.
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“I think influential people in general should speak up and help solve this problem,” Constantino said. “This problem can only be solved if influential people who can speak to both sides speak up… I know there are a lot of good-hearted, kind people and people with great backgrounds like me who are silent supporters of Trump. Everyone knows that.”
“I've been saying for a long time that if everybody spoke with one voice, this problem would end very quickly,” he added. “Whether you're a CEO or… a businessman or an athlete or an academic or anybody else.”
In a statement on X, Sticker Mule spoke out against the second assassination attempt on the former president over the weekend, when a 58-year-old man was arrested for allegedly pointing an AK-47 through a fence not far from where Trump is golfing in West Palm Beach, Florida.
“They're trying to bankrupt him with legal battles. They're trying to harm his family. They're trying to put him in prison. And now, they've tried to kill Trump twice. Will they try to kill Trump supporters next time? Anti-Trump hate is a huge problem that needs to be fixed. Many people are speaking out to fix it, but those who started the fire must apologize to restore unity in America,” the post said.
The company took aim at prominent political figures like Hillary Clinton and President Biden, demanding that they apologize for promoting political hatred.
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Constantino, who runs a custom printing company, sparked controversy online in July when he sent an email and a text message to the company’s entire marketing team with the subject line, “Trump 2024,” in response to the first savage attack on Trump.
It read, “People are afraid to admit they support Trump. I'm scared myself. Americans should not live in fear. I support Trump. Many people on Sticker Mule do. Many people on Sticker Mule support Biden as well. The political hate needs to stop.”
Constantinos also sharply criticized this message on Christmas, resulting in massive protests and support for his bold stance.
Sticker Mule CEO Anthony Constantino sent an email to the company's customers with the subject line, “Trump 2024.” (sticker mule)
He clarified that his policy — though not strictly followed — is to not talk about politics in the workplace, but said he believes the move is necessary to take a stand against society’s double standards to ensure that voters can speak out without fear of retribution.
However, according to Constantino, some critics took their outrage too far, sending a flood of hate mail and death threats to customer support staff, who, after speaking to their PR director, immediately took action by issuing “goodwill” investments to 79 employees.
“He [PR director] told me there was a problem [and] People were getting beaten up and reading all sorts of horrible emails, and so I picked up the phone right away [with] Together with our CFO, we decided to offer a bonus of $2,500.”
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Though there were reports that some staffers were upset with his decision to air the “Trump 2024” message, Constantino claimed that “nobody resigned.”
He said, “I've been doing this job for 14 years, and I think I've built up so much goodwill with my employees over the years that… whether people agree or disagree, I think everybody knows who I am.” “Everybody… was smart because I built up so much goodwill, and I tell people all the time, you just have to keep investing in your people, keep investing and keep building that goodwill because… one day when you do something they might not like… you might end up spending some of that capital… emotional capital… or whatever you want to call it that you've built up over the years.”
Anthony Constantino, CEO, on the Sticker Mule factory floor in Amsterdam, New York. (sticker mule)
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The CEO also claimed that he has developed a workplace that is naturally focused on the company's innovative projects, and less on the presidential election.
“We try to create an environment where … as long as you show up, you show [up] to work every day, and you're pleasant… to talk to [and] “You work together with your co-workers… you'll be successful here,” Constantino said. “And that's, the way we work… I don't know most people's thoughts. Like I said, as a general principle, it's not strictly enforced, but… I don't really discuss politics at work.”
He said his political message about Trump was necessary to ensure that no one, regardless of their political beliefs, was afraid to speak out amid a polarizing election.
Constantino officially endorsed Trump last week, calling him “the happiest president” in a post on X. He praised his humor, courage and policies on the economy, immigration and foreign affairs.
Despite some negative fallout from the pro-Trump emails, the company launched a digital storefront effort and says their business is growing rapidly.
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Constantino noted that one of the biggest names to sign on to the Sticker Mule Store platform is Donald Trump Jr., son of former President Trump. (sticker mule)