Trailblazing AI iPhone upgrade just weeks away, report claims

There are just four weeks left until Apple launches this year's World Wide Developers Conference on June 10 and reveals the software that will power iPhones, iPads, Apple Watches, and Macs – with the final software going to public beta in July and general release in September. It will be released, it is thought. There are already widespread rumors that AI will work on a large scale. And now, a new report says some of the AI ​​may be coming from OpenAI, the company behind ChatGPIT.

According to Bloomberg's Mark Gurman, discussions are still ongoing between Google and Apple to put the Gemini chatbot on the iPhone, but no agreement has been reached. But, Gurman says, “Apple Inc. has struck a deal with OpenAI to use the startup's technology on the iPhone, part of a broader effort to bring artificial intelligence features to its devices.”

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The perception is that Apple is lagging behind in the race to bring AI to phones, not least since the Samsung Galaxy S24 series introduced Galaxy AI to much fanfare in January.

And, as Gurman says, “Apple plans to make a splash in the world of artificial intelligence in June.” And although no deal has yet been struck with Open AI, talks are believed to have intensified.

Generative AI is complex and expensive and although Apple has its own AI features in the train to be announced, it is believed that to regain the high ground, Apple will look to an outside organization to bring more power to bear more quickly. Wants to work together.

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And AI is one of the reasons why Apple announced its M4 chip, much sooner than most people expected, because the M4 has a more powerful neural engine, which is designed to work well with AI. Is designed. The M4 chip in the new iPad Pro is available from May 15.

Working with OpenAI has its challenges, not just because Apple is obsessed with privacy, and the LLM used by ChatGPT requires so much processing power that doing everything on the device is challenging.

But Apple “will run some of its upcoming artificial intelligence features through data centers equipped with its in-house processors.”

All of which may have contributed to Apple CEO Tim Cook claiming on a recent Apple earnings call that Apple will get the edge in AI. It's something that needs to be done, to move forward.

“We believe in the transformative power and promise of AI and we believe we have the advantages that will make us different in this new era,” Cook said.

How this will be realized will become clear in the coming weeks.

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