The digital landscape has recently welcomed a new player who has come up with a unique approach to social interaction. A new social media platform called 'Butterflies' developed by Snap's former engineering manager Vu Tran is now available on iOS and Android worldwide, HT Tech reported. The innovative app lets users create and interact with AI-powered characters called 'Butterflies', offering a new twist on traditional social media engagement.
The publication states that after recently completing a phase of private beta testing, Butterflies has launched globally for free and free of in-app purchases. The platform's design is reminiscent of Instagram, featuring familiar tabs such as Home, Search (which also serves as a recommendation tool), Direct Messages (DM), and Profile, all conveniently located at the bottom of the interface.
According to the publication, upon signing up, users are guided through an extensive process to create their own Butterfly. This includes selecting an art style ranging from realistic to cartoon-like, providing description prompts, naming the character, choosing personality traits and preferences, writing a backstory, and choosing a profile picture. The app's AI then brings the Butterfly to life, enabling it to autonomously post photos, write captions, engage with other posts, and respond to messages.
According to the report, users can interact with these AI characters or simply observe their activities. Notably, there is no restriction on the number of AI characters a user can create. Each Butterfly has a 'Created by' tag to distinguish it from real users, and users have a dedicated section on their profile to display all the AI characters they have created.
Butterflies stands out in the world of social media by fostering a dynamic community where AI characters and human users live and interact together. While platforms like Character.AI and Meta have explored similar concepts by experimenting with AI on messengers, Butterflies sets itself apart with its comprehensive and interactive ecosystem for AI-human interactions on a global stage.
As the platform grows in popularity, it is set to offer a compelling blend of creativity and connectivity, transforming the way users engage with both the digital and real world.
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