What Rotisserie Chicken Sellers Don’t Want You to Know


Rotisserie chicken often seems like a great deal. Once you get home you’ll have a whole, roasted, delicious bird, cooked and ready to serve on the table, for only a few dollars, maybe $7 at the most. Furthermore, as NPR reports, even though poultry prices in general increased by a significant amount (more than 15%) last year, prices for rotisserie chickens remained more or less the same.

However, these cheap prices come with a cost. Turns out, stores use cheap rotisserie chickens as a ploy to get you to spend more money. Rotisserie chickens are known as “loss leaders” for many stores. The company takes a loss on the product because it knows you will get the product in stores, where you are likely to spend more money. For example, as The Seattle Times reported, in 2015 a Costco executive noted that they would be willing to lose $30-$40 million per year to keep rotisserie chicken prices low – with the chickens more than enough to cover it. Earned substantial additional profits. Think about it. You often go through a lot of other foods to get to your rotisserie chicken, foods that will likely go great with your rotisserie chicken dinner. What’s going to stop you from throwing a few more items in your cart? Soon, you’ll find that your anticipated $5 grocery stop is a profitable (at least for the store) $20-$50 dinner.

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