YouTube is working on AI with background and video topic suggestions

More content on YouTube will be created at least partially using generative AI.

The video platform announced several new AI-powered tools for creators at its annual Made on YouTube event on Thursday. Features coming later this year or next year include AI-generated photo and video backgrounds, AI video topic suggestions, and music search.

A new feature called Dream Screen will create AI-generated videos and photos that creators can place in the background of their YouTube shorts. Initially, creators will be able to type signals to generate the background; Ultimately, YouTube says, creators will be able to remix and edit their existing content using AI tools to create something new.

At Made on YouTube, the company demonstrated green screen, which creates a background in seconds based on small signals.

Creators will have the option to use AI-generated video themes
Image: YouTube

AI tools will also begin to tell what type of content creators create. A new AI feature in YouTube Studio will generate topic ideas and outlines for potential videos. YouTube says AI suggestions will be personalized to individual creators and based on what is already trending among viewers. Additionally, the AI-powered music recommendation system will take the creator’s written description of the video and suggest the audio to use.

Finally, YouTube announced an AI dubbing feature that will allow creators to dub their videos into other languages. YouTube called on the Aloud team from its Area 120 incubator earlier this year to help build this feature.

A change in the way digital creators create content is already underway following the explosion of cheap generator AI tools over the past year. As YouTube’s parent company Google has been pouring money into its generative AI systems, YouTube has also gradually introduced AI-powered tools, including video summaries. On Google’s biggest product, Search, the company is already testing AI placing search results at the top as a search generator experience.

New AI-powered YouTube products could change the way creators plan, create, and structure their content. AI-powered insights will likely change what type of content creators double down on, and AI-generated content – ​​which is already viral on YouTube – will become more common. In response to the proliferation of solid synthetic content, other platforms like TikTok have already introduced labels to identify AI-generated content.

YouTube is also making it easier for creators to create shorts with a new YouTube Create app, which it announced at the event.

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